Topic archive
LinkedIn marketing resources for content, personal and company positioning, audience growth, lead generation, creator strategy, ads, and building professional visibility.
Recap covers finding new Facebook ad angles and using LinkedIn’s AI correctly to prepare for the week. Review the Facebook ad ideas and LinkedIn AI guidance.
Roundup lists Substack Notes schedulers now available, including Substack’s built-in scheduler and third-party tools for cross-posting to Threads, LinkedIn, or Bluesky. Check schedulers that fit your cross-posting needs.
Recap covers a YouTube packaging formula and Instagram Reels structure, plus industry news from LinkedIn, Meta, and YouTube. Review the YouTube packaging tips to test your thumbnails and titles.
Substack added native scheduling for Notes on March 23, 2026, and Buffer can also schedule Notes to multiple platforms like LinkedIn, Threads, X, and Bluesky. Test scheduling a Note inside Substack or.
An AEO content workflow uses ChatGPT, Perplexity, and Google AI Overviews to find LinkedIn content gaps and generate briefs. Test the workflow by running it on one client account.
Recap covers turning a past LinkedIn newsletter into a discovery engine and launching a video series for marketing. Review your newsletter archive and plan a short video series pilot.
LinkedIn Ads require platform-specific strategies rather than copying other networks; the guide covers costs and tips for B2B and non-B2B advertisers. Review your targeting and creative to match LinkedIn.
WordStream outlines eight major marketing trends of 2026, noting LinkedIn now resembles TikTok and AI is reshaping search and ads. Review which trends affect your campaigns and adjust plans.
LinkedIn added collaborative posts, a creator marketplace, and a new analytics metric for out-of-network reach to help brands grow beyond followers. Review how collaborative posts and the metric apply to your content.
Guide shows two easy methods to schedule LinkedIn posts in 2026 and mentions Buffer’s engagement data. Check the step-by-step scheduling methods and set up a content batch this week.
SocialPilot reviews how LinkedIn, Instagram, YouTube, and TikTok are downranking repetitive AI-generated content and what that means for reach. Test your AI-assisted posts for originality and adjust before posting.
LinkedIn’s new Collaborative Posts feature is in a limited test and differs from past ‘collaborative’ attempts; test a pilot post with a partner to gauge reach and engagement.
Learn a three-part framework for LinkedIn posts that capture attention and drive shares without AI. Review the framework and test it on your next LinkedIn post.
You open LinkedIn to post one update, and the app looks different again. There’s a new video feed. Your analytics show numbers you’ve never seen. Someone…
LinkedIn is testing Collaborative Posts that list two or more people and LinkedIn Pages at the top of a single post. Test co-authoring on a brand or creator post when you get.
Buffer shows LinkedIn carousels drive high engagement and recommends tools like Canva and Buffer to ease creation and scheduling. Create a carousel draft in Canva and schedule it via Buffer.
Guide for financial advisors on LinkedIn and other platforms showing how consistent posts build trust and generate leads. Review your profiles and plan regular, useful posts to attract prospects.
A LinkedIn ghostwriting system for agencies addresses executives’ loss of authentic voice over time. Review recent client posts and test edits to preserve each executive’s natural tone.
A freelancer built a LinkedIn command center using Buffer’s API and Mac tools like Hazel and Alfred to automate invoicing and folders. Test how Buffer’s API can automate your workflow.
Covers LinkedIn’s rebuilt feed algorithm and the updated signals that affect who sees your posts. Test adjusted post formats and engagement prompts to measure any reach change this week.
Learn the essentials
Clear, practical answers to common questions about LinkedIn Marketing.
LinkedIn is particularly useful for professional visibility, B2B demand generation, recruiting, partnerships, expertise-led content, and relationship building. Results depend on having a clear audience and message rather than simply posting more frequently.
They serve different roles. Individual profiles can create stronger person-to-person reach and expertise, while company pages provide an official brand presence, employer information, advertising support, and a place to publish organizational updates. Many B2B strategies use both.
Practical lessons, original observations, case studies, informed opinions, data, useful frameworks, and behind-the-scenes expertise can work well when they are relevant to the audience. Generic motivational posts may generate engagement without building meaningful authority.
Track audience quality, profile or company actions, qualified conversations, inbound leads, website visits, content saves or shares, and pipeline influence where possible. Raw impressions are useful for reach but do not show whether the right people are paying attention.
Teach or explain something useful before asking for attention. Use concrete experience, examples, and a recognizable point of view, and promote products when they are relevant to the discussion rather than turning every post into a sales pitch.