Link Building

Backlinko offers a five-step playbook for merging PR and SEO to build authority using backlinks, brand mentions, and expert coverage. Align your PR and SEO teams and download the outreach planner.

Explores why citations now matter more than backlinks for AI answer engines like ChatGPT and Perplexity when selecting source content. Review your pages for clear, citable facts and structured metadata.

Learn the new link building approach that emphasizes brand legitimacy and digital PR over old tactics to earn top-tier media placements. Review your outreach to focus on brand credibility and PR.

Backlinks are links from other sites that point to your website and can boost visibility. Review your site’s top pages and reach out to relevant sites for link opportunities.

Defines toxic backlinks and shows when disavowing makes sense, with step-by-step guidance using Semrush. Run a Semrush backlink audit and review links flagged as toxic.

Search Engine Land explains how link building agencies now must position brands as trusted sources for Google AI Overviews and answer engines. Vet agencies for experience with AI-driven citation strategies.

Search Engine Journal explains how link building has shifted in the AI search era and what to watch for when hiring an agency. Vet agencies for AI-aware strategies and transparent link sources.

Build website authority in 2026 by focusing on quality backlinks and the right keywords to improve domain authority. Check your backlink profile and prioritize high-relevance links.

A rethink of link building argues links still matter but differently for AI search and rankings. Reassess which backlinks support entity relevance and update your link strategy accordingly.

Search Engine Journal explains why trust and authority matter for link building and how they reshape strategy. Review your linking criteria and prioritize authoritative sources when updating outreach processes.

Answer skeptical outreach questions differently to improve link building, focusing on how you respond rather than the questions. Review recent outreach scripts and test one revised reply.

Semrush explains how building trust for SEO improves rankings and includes a practical checklist you can download. Read the trust checklist and apply its steps to your content and backlinks.

Semrush offers an off-page SEO checklist with eight top tips to boost trustworthiness, authority, and search visibility. Test the checklist on your link profile and outreach strategy.

Semrush lists 10 backlink tactics like fixing broken backlinks and creating link-worthy content to win links in 2026. Test the suggested tactics and prioritize ones that fit your site.