Paid Ads

Guide to measuring competitor ad spend so you can compare budgets and inform your own approach. Check competitor spend reports and adjust your ad budget accordingly.

Framework explaining the eight decisions that shape a PPC strategy before launch. Review each decision and test your choices in a campaign draft.

WordStream explains OTT ads on streaming apps and YouTube, including interactive features for lead capture. Review the five OTT advertising examples to adapt ideas for your campaigns.

WordStream’s 2026 Google Ads benchmarks use data from 13,000+ search campaigns across 23 industries to show CTR, CPC, conversion rate, and cost-per-lead averages. Review the benchmarks for your industry.

Understand PPC marketing and how pay-per-click campaigns work to drive targeted traffic. Set up a small test campaign to learn bidding, ad copy, and conversion tracking.

WordStream explains Google Ads pricing with benchmarks and factors affecting cost, noting there’s no one-size-fits-all answer. Review the guide to set a realistic Google Ads budget for your business.

A how-to guide explains Google Ads competitor analysis and lists top tools for the job. Test the recommended tools to map competitors’ keywords and ad strategies.

WordStream’s guide summarizes 10 years of online ad cost tracking and compares platform efficiency on Google, Facebook, and Instagram. Use the guide to set or adjust your ad budget.

Semrush outlines 11 Google Ads best practices aimed at improving return on ad spend for your campaigns. Review the recommended practices and update one campaign with a change this week.

Search Engine Land explains how PPC and SEO teams misattribute rising CPC and falling branded CTR to separate problems when a single SERP change causes both. Investigate combined SERP signals and align.

WordStream’s guide shows current TikTok ad costs and compares data from managed TikTok ad accounts and large studies to explain bidding and spend. Review your budget and test a small TikTok campaign.

Explains Google Ads’ “Eligible (limited)” status for sensitive categories and outlines three strategies to work within targeting and language limits. Review your account’s sensitive category settings and test new targeting approaches.

Explains differences between SEO and PPC strategies and how each scales and drives growth, from Search Engine Journal. Compare your goals and budget to decide which approach to test next.

A 2026 guide compares reach, targeting depth, and automation across 10 major PPC ad platforms to help media planning. Review the platform comparisons to decide where to invest paid media.

WordStream lays out six Google Ads reports like the Search terms and Auction insights reports to help find actionable data. Review the Search terms report to spot high-value queries and negatives.

Vibe coding uses GPT-5 to generate custom PPC tools in plain English, letting marketers build tools in minutes instead of months. Try generating a simple PPC script with vibe coding.

Buffer’s 2026 beginner guide covers running Facebook ads and using Facebook’s audience targeting across Facebook and Instagram. Test a small campaign to learn targeting, budgets, and creative options.

A data-driven look compares reach, targeting depth, and automation across 10 major PPC ad platforms to inform 2026 paid media choices. Review the platforms and update your media plan.

Search Engine Land outlines tips for writing paid search ads that stand out, including treating assets as a group for Responsive Search Ads. Review your current ad assets and update copy to.

Covers emerging PPC formats like Microsoft’s showroom ads and gaming ad channels, plus AI-driven creative strategies from Google and Microsoft product liaisons. Test showroom or gaming ad pilots for your campaigns.