Category archive
Curated social media marketing resources covering content strategy, audience growth, creators, advertising, analytics, community engagement, and major platforms including LinkedIn, Instagram, TikTok, and YouTube.
Learn how Instagram features like the TV app, AI-powered story effects, audio swapping, and adding music to carousels can boost reach and engagement. Test one new feature on your next post.
Facebook’s Professional Mode turns a personal profile into a creator-focused hub with public followers and monetization tools. Review eligibility requirements and enable Professional Mode on your profile to start monetizing.
Covers seven website marketing strategies for 2026 that expand reach beyond your site to AI tools, Reddit, and social media to improve conversion intent. Test the suggested action steps on your site.
HubSpot highlights Invisalign’s use of a Smile Quiz built into a TikTok ad to raise qualified leads and lower cost per lead. Review your ad creative to add in-ad lead generators.
Social Media Examiner shares five findings from the 2026 AI Marketing Industry Report showing small businesses now use AI far more often. Review the report to see which AI tools to test.
Guide explains social media for auto repair shops, urging owners to film real repairs rather than invent content. Start filming a common repair in your bay and post it to your shop.
Social Media Examiner outlines a three-part Instagram strategy for 2026 focused on authentic content, sustainable posting systems, and simplified Meta paid ads. Review your content and test the suggested ad simplifications.
Buffer lists social media engagement tools that help monitor interactions, reply to comments and DMs, and manage scattered notifications. Check the recommended tools to build a system for faster audience responses.
LinkedIn Ads require platform-specific strategies rather than copying other networks; the guide covers costs and tips for B2B and non-B2B advertisers. Review your targeting and creative to match LinkedIn.
Social media for car dealerships focuses on metrics that turn browsers into buyers, citing Cox Automotive’s Car Buyer Journey Study for context. Update your social strategy to drive contacts and test drives.
Compare Buffer and Agorapulse for social media work: Buffer suits creators, small businesses, and agencies, while Agorapulse handles high volumes of inbound messages and reporting. Review both platforms for your workflow needs.
WordStream outlines eight major marketing trends of 2026, noting LinkedIn now resembles TikTok and AI is reshaping search and ads. Review which trends affect your campaigns and adjust plans.
SocialPilot flags five deliberate Facebook shifts in 2026, including Creator Fast Track investment and a push toward commerce and verified identity. Check whether Facebook’s changing audience and measurement affect your ad budget.
Instagram launched Instagram Plus with Stories features and a $3.99/month subscription that may affect content discovery and Reels reach. Review your content strategy and test which features help engagement.
A cheat sheet lists the exact social media video specs for every major platform and explains why a platform may show different durations for uploads versus ads. Review the guide to match.
SocialPilot explains how to calculate social media share of voice and why picking the right competitors matters for the metric. Calculate your category share of voice and benchmark against key rivals.
LinkedIn added collaborative posts, a creator marketplace, and a new analytics metric for out-of-network reach to help brands grow beyond followers. Review how collaborative posts and the metric apply to your content.
Explains narrative technique for social media — structuring posts, captions, and calendars so storytelling compounds as a brand asset rather than one-off content. Build a budget case and review your content calendar.
Profile explains how an independent agency uses Buffer to manage 23 social media profiles across multiple clients. Review the agency’s workflow and test Buffer features on one client account first.
Guide shows two easy methods to schedule LinkedIn posts in 2026 and mentions Buffer’s engagement data. Check the step-by-step scheduling methods and set up a content batch this week.
Learn the essentials
Clear, practical answers to common questions about Social Media Marketing.
Choose platforms based on where the intended audience actually spends attention, what formats the team can produce well, and how the channel supports the buying journey. Maintaining every major platform usually spreads a small team too thin; a few strategically chosen channels are easier to learn and improve.
Strong social content has a clear audience, recognizable themes, useful or entertaining ideas, and a reason to exist beyond filling a calendar. Combine repeatable content pillars with enough experimentation to learn which formats, topics, and perspectives earn meaningful attention from the people the business wants to reach.
There is no universal posting frequency. Choose a cadence that the team can sustain without lowering quality and adjust it using platform performance and audience response. Posting more can create more opportunities for distribution, but repetitive low-value content can also train people to ignore the account.
Use reach, views, retention, saves, shares, comments, and follower growth to understand content performance, then connect social activity to profile actions, qualified traffic, leads, sales, community growth, or brand demand. The right metric depends on whether the channel's job is awareness, engagement, acquisition, or retention.
The underlying idea can often be reused, but the execution should fit each platform. A LinkedIn explanation, TikTok video, Instagram carousel, and YouTube video can come from the same insight while using different pacing, depth, creative treatment, and calls to action. Repurposing works better than simple duplication.