Topic archive
Email marketing resources covering newsletters, lifecycle campaigns, segmentation, automation, deliverability, copy, testing, and practical ways to turn subscribers into engaged customers.
Compares enterprise email marketing platforms, including HubSpot’s tools, that handle governance, consented CRM data, and attribution for high-volume programs. Evaluate your platform for governance and attribution capabilities.
Kevin Indig turns one Growth Memo into a week of posts and uses Buffer to keep work visible after publication. Review his repurposing routine to stretch each newsletter into multiple posts.
Discusses enterprise email marketing gaps like fragmented sender reputation and workflows breaking at 500,000 contacts, and the need for governance and measurement. Review your automation and attribution setup.
Learn how to use Claude to turn voice journaling into threads, newsletters, video scripts and carousels as an AI creative director. Test the Claude workflow with a recent journaling file.
HubSpot shows using CRM data, segmentation, automation, and measurement to run smarter, personalized email campaigns with HubSpot CRM and Email Marketing. Map your contact data and set up automated segments.
Compares AI email marketing tools and outlines features like subject-line generation and send-time optimization, plus how HubSpot stacks up. Test the recommended platforms to see which fits your stack and goals.
Email rules changed: Gmail, Yahoo, and Microsoft now require SPF, DKIM, DMARC, and one-click unsubscribe for high-volume senders, while Apple MPP weakens open-rate reliability. Update your authentication and unsubscribe setup.
Curated list of 23 newsletters Buffer uses to fuel ideas and keep up with social media and the creator economy. Subscribe to the few that challenge your thinking and test them for.
HubSpot explains why B2B email marketing still drives pipeline growth in 2025 and covers segmentation, automation, and metrics leaders care about. Map your current workflows and update key segments.
HubSpot outlines features to look for in email marketing automation platforms, such as journey builders and AI-powered optimization. Map your team needs and review candidate platforms against those criteria.
Ahrefs argues ‘taste’ means thoughtful editing and human judgment when using LLMs to produce content for blogs or newsletters. Update your content workflow to include human review and curation.
Automated email segmentation uses dynamic rules and real-time data to keep lists updated and personalize campaigns. Start by cleaning your customer data and creating dynamic lists to link to automated journeys.
Use email segmentation to send smaller, targeted messages that increase revenue without more traffic. Review your list and create segments to test more relevant campaigns.
HubSpot’s email guide highlights email’s strong ROI and its role in acquisition, noting nearly 5 billion users and high effectiveness versus social media. Build or refine a campaign using the guide’s steps.
HubSpot outlines six newsletter trends for 2026, including monetization, multi-channel formats, and AI-powered workflows. Update your newsletter roadmap to test one of the suggested formats.
Learn the essentials
Clear, practical answers to common questions about Email Marketing.
Effective email marketing sends relevant messages to people who have a legitimate reason to receive them. Strong programs combine permission, useful content, thoughtful segmentation, reliable deliverability, clear calls to action, and measurement tied to customer outcomes rather than send volume.
There is no universal frequency. Send often enough to remain useful without creating fatigue, and let the type of list and subscriber expectation guide cadence. Consistency and relevance are more important than following an arbitrary weekly or daily schedule.
Segmentation divides subscribers into meaningful groups based on attributes or behaviour, such as lifecycle stage, interests, purchases, location, or engagement. It allows messages to be more relevant than a single broadcast sent to everyone.
Track clicks, conversions, revenue or qualified actions, unsubscribe rates, spam complaints, list growth, and deliverability. Open rates can be distorted by privacy features and automated loading, so they should not be treated as a precise measure of human attention.
Use permission-based lists, authenticate sending domains, remove persistent invalid addresses, monitor complaints, avoid deceptive subject lines, and send content people actually expect. Deliverability is a reputation problem as much as a technical configuration problem.