Topic archive
Email marketing resources for newsletters, automation, segmentation, B2B campaigns, retention, and owned-audience growth.
HubSpot shows using CRM data, segmentation, automation, and measurement to run smarter, personalized email campaigns with HubSpot CRM and Email Marketing. Map your contact data and set up automated segments.
Compares AI email marketing tools and outlines features like subject-line generation and send-time optimization, plus how HubSpot stacks up. Test the recommended platforms to see which fits your stack and goals.
Email rules changed: Gmail, Yahoo, and Microsoft now require SPF, DKIM, DMARC, and one-click unsubscribe for high-volume senders, while Apple MPP weakens open-rate reliability. Update your authentication and unsubscribe setup.
Curated list of 23 newsletters Buffer uses to fuel ideas and keep up with social media and the creator economy. Subscribe to the few that challenge your thinking and test them for.
HubSpot explains why B2B email marketing still drives pipeline growth in 2025 and covers segmentation, automation, and metrics leaders care about. Map your current workflows and update key segments.
HubSpot outlines features to look for in email marketing automation platforms, such as journey builders and AI-powered optimization. Map your team needs and review candidate platforms against those criteria.
Ahrefs argues ‘taste’ means thoughtful editing and human judgment when using LLMs to produce content for blogs or newsletters. Update your content workflow to include human review and curation.
Automated email segmentation uses dynamic rules and real-time data to keep lists updated and personalize campaigns. Start by cleaning your customer data and creating dynamic lists to link to automated journeys.
Use email segmentation to send smaller, targeted messages that increase revenue without more traffic. Review your list and create segments to test more relevant campaigns.
HubSpot’s email guide highlights email’s strong ROI and its role in acquisition, noting nearly 5 billion users and high effectiveness versus social media. Build or refine a campaign using the guide’s steps.
HubSpot outlines six newsletter trends for 2026, including monetization, multi-channel formats, and AI-powered workflows. Update your newsletter roadmap to test one of the suggested formats.