Topic archive
Digital PR and earned media strategies for citations, links, authority, expert positioning, and AI-era brand visibility.
Backlinko offers a five-step playbook for merging PR and SEO to build authority using backlinks, brand mentions, and expert coverage. Align your PR and SEO teams and download the outreach planner.
Learn the new link building approach that emphasizes brand legitimacy and digital PR over old tactics to earn top-tier media placements. Review your outreach to focus on brand credibility and PR.
Ahrefs compares Wikipedia and Grokipedia, citing Grokipedia’s scale with far more pages, citations, and traffic to assess its value versus Wikipedia. Read the comparison to evaluate Grokipedia’s influence.
Ahrefs explains tracking AI Overviews is hard because Google keeps AI Overview data private. Review your referral paths and citation signals to spot traffic shifts Google may not report.
HubSpot reports a 642% boost in AI citations after changing semantics to match how AI engines select sources. Review your content wording and experiment with semantic phrasing.
Semrush shares seven AI SEO techniques to earn citations and mentions in LLM-powered search and ways to track visibility. Test the recommended citation and structuring tactics on target pages.